Head of Design
Blair Jon Kennedy is an award-winning creative director and experience design specialist with over two decades of multidisciplinary expertise.
He leads teams, guides clients, and develops transformative design solutions at the intersection of brand, usability, and emerging technology. His work bridges strategic thinking and creative execution, ensuring that bold ideas translate into meaningful, measurable impact.
Throughout his career, Blair has shaped digital and experiential initiatives across healthcare, education, entertainment, and enterprise technology sectors. From directing large-scale XR and immersive environments to redefining brand systems and designing complex service ecosystems, he brings conceptual clarity, creative rigor, and a calm, collaborative leadership style to every engagement. He is particularly skilled at translating ambiguity into actionable direction, aligning diverse stakeholders around a shared vision, and building design frameworks that scale.
Blair has held senior roles with global organizations including Unity, Edelman, and Microsoft, leading cross-functional teams across North America, the Middle East, and Europe. His experience spans brand transformation, immersive technology deployment, digital product strategy, and experience-led innovation for enterprise clients and forward-thinking institutions alike.
Based in Calgary, Blair leads the creative team at Equitas to create bold, future-forward experiences that drive innovation, foster engagement, and enable meaningful change. He believes that design is not only about aesthetics or usability, but about shaping systems and experiences that influence how people connect, learn, and work.
Blair earned a Bachelor of Design from Unitec in Auckland, New Zealand.