{"id":207,"date":"2026-03-31T19:34:40","date_gmt":"2026-03-31T19:34:40","guid":{"rendered":"https:\/\/equitas-group.com\/?page_id=182"},"modified":"2026-06-25T18:36:52","modified_gmt":"2026-06-25T18:36:52","slug":"jackson-kirkland","status":"publish","type":"page","link":"https:\/\/equitas-group.com\/technologies\/about\/jackson-kirkland\/","title":{"rendered":"Jackson Kirkland"},"content":{"rendered":"\n<p class=\"has-text-align-left team-member-title wp-block-paragraph\">Marketing &amp; Creative Associate<\/p>\n\n\n\n<p class=\"team-member-lede wp-block-paragraph\">Jackson is a marketing strategist and creative leader with experience building growth systems, market narratives, and digital platforms for technology-driven and emerging-market organizations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His background spans research and strategy, brand positioning, SEO and social growth, content-led demand generation, and partnership development, combining data, design, and execution to help companies translate complex ideas into scalable market traction. Across agency and in-house roles, he has built marketing foundations from the ground up, supported rapid geographic expansion, and shaped how new platforms establish credibility, visibility, and momentum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Equitas, Jackson supports brand development, outbound strategy, and digital experience across the firm\u2019s technology, digital twin, and innovation network initiatives. Working closely with strategy and leadership teams, he contributes to market positioning, campaign development, website evolution, and partner storytelling, helping shape how Equitas engages clients navigating Web 4.0, advanced manufacturing, data-driven operations, and technology commercialization. His work connects research, design, and execution to support Equitas\u2019 all-of-industry approach to transformation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Previously, Jackson served as Director of Creative Marketing for Crewdogs, a high-growth travel-tech platform serving the military community. There, he built the company\u2019s marketing foundation from the ground up, establishing long-term growth strategy across SEO, social, partnerships, and content. Under his leadership, the platform expanded into more than ten new states and international markets, doubled bookings, and grew its host network by 175%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier in his career, Jackson worked in research and strategy at Chernoff Newman, supporting integrated campaigns across public sector, agriculture, higher education, and consumer brands. His work included qualitative and quantitative research, competitive and brand analysis, buyer-persona development, KPI tracking, and the translation of insights into actionable creative briefs. He was hand-selected for the agency\u2019s experimental test unit, collaborating directly with leadership and clients on early-stage ideas, positioning frameworks, and concept development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across roles, Jackson has developed a reputation for bridging strategy, creative, and technology combining analytical rigor with strong visual and narrative instincts. His work emphasizes clarity, scalability, and systems thinking, particularly in environments where innovation, policy, and market adoption intersect. He has been recognized with multiple ADDY and Mosaic Awards for creative excellence and impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jackson holds a Bachelor of Arts in Advertising from the University of South Carolina, with additional study in media literacy, information dissemination, and design through international and professional programs. His academic and professional background reflects a multidisciplinary approach that aligns closely with Equitas\u2019 mission to guide organizations through complex technological and market transitions.<\/p>\n\n\n\n<div class=\"wp-block-group team-sidebar-content is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\">Location<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Charleston, South Carolina<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Industry Experience<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Technology &amp; digital transformation<\/em><\/li>\n\n\n\n<li><em>Digital twin &amp; innovation networks<\/em><\/li>\n\n\n\n<li><em>Advanced manufacturing<\/em><\/li>\n\n\n\n<li><em>Technology commercialization<\/em><\/li>\n\n\n\n<li><em>Consumer brands<\/em><\/li>\n\n\n\n<li><em>Marketing &amp; advertising<\/em><\/li>\n\n\n\n<li><em>Web 4.0 &amp; data-driven operations<\/em><\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing &amp; Creative Associate Jackson is a marketing strategist and creative leader with experience building growth systems, market narratives, and digital platforms for technology-driven and emerging-market organizations. His background spans research and strategy, brand positioning, SEO and social growth, content-led demand generation, and partnership development, combining data, design, and execution to help companies translate complex [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":243,"parent":263,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-team-member.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-207","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/equitas-group.com\/technologies\/wp-json\/wp\/v2\/pages\/207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equitas-group.com\/technologies\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/equitas-group.com\/technologies\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/equitas-group.com\/technologies\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/equitas-group.com\/technologies\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":1,"href":"https:\/\/equitas-group.com\/technologies\/wp-json\/wp\/v2\/pages\/207\/revisions"}],"predecessor-version":[{"id":253,"href":"https:\/\/equitas-group.com\/technologies\/wp-json\/wp\/v2\/pages\/207\/revisions\/253"}],"up":[{"embeddable":true,"href":"https:\/\/equitas-group.com\/technologies\/wp-json\/wp\/v2\/pages\/263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/equitas-group.com\/technologies\/wp-json\/wp\/v2\/media\/243"}],"wp:attachment":[{"href":"https:\/\/equitas-group.com\/technologies\/wp-json\/wp\/v2\/media?parent=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}